2CV Research Qualitative and quantitative research, fieldwork, ethnography and research group viewing facilities. Contents About us Introduction Our name Our people Qualitative team Quantitative team Fieldwork team Viewing team B2B team Support team 2CV Research Qualitative Quantitative B2B Ethnographic Global 2CV Fieldwork 2CV Viewing Our work Client list Case studies Client testimonials Contact About us Introduction 2CV has been supplying the marketing industry with a stream of occasionally amusing yet consistently exciting insights since 1989. And while we don't like to blow our own trumpet, it's no exaggeration to say we’ve helped shape the nature and perception of research in this country.* But it wasn’t until 2000 that 2CV really came of age. Shedding the last vestiges of our lifestyle boutique past, we grew up as an organisation and a team. We've since become one of UK’s Top 20 research agencies, offering an innovative full-service from a group of exceptionally talented, and unashamedly quirky, researchers. * Toot toot. Our name 2CV was born in late 1989. An unusual name for an unusual company, it cocked a snook at the unimaginative, self-important, worthy names of many marketing agencies of the time. It also amused the PAs and planning directors we harassed daily for an audience. After all, the small, slow and ultra cheap French car was about as far from Porche-and-champagne-fuelled-80s adland as you could get! Our chosen moniker became a reality when, using it in our first serious meeting, the client introduced us. We waited for everyone to crease up but 'This is Vincent Nolan from 2CV' elicited nothing more than a smile and nod, as if the name had been around forever. The name became us. We could, of course, have called ourselves something more relevant. But our ambition was to challenge the status quo, to move the industry on. We wanted to define something new and give our name meaning, rather than vice versa. And, 15 years later, we reckon we succeeded. Top of page Our people Qualitative team Vincent Nolan, Founder Vincent brings over 20 years of research experience to bear in his role as MD at 2CV, where he runs projects, coaches teams and develops innovative research programmes for clients. Vincent has researched virtually every continent in the world for global brands like American Express, Levi's, Johnnie Walker and EA. Since 2002 he has worked extensively with EA, developing research programmes for their key franchises to ensure their continued health and growth and that look to the future, identifying potential areas for development, globally, across current and new platforms. Vincent's passion for using research in new and inventive ways drives his enthusiasm for the business and continues to infect his team with a love for the challenges and rewards our work can offer. Darren Hanley, Research Director Darren has worked for 2CV for 6 years and has been a qualitative research specialist for over 10 years. Darren manages both strategic and ethnographic projects across a wide range of sectors for clients who require a greater understanding of their target and how they can reach them. Darren has pioneered observational methodologies to better understand people's reported as opposed to real life behaviour, and has developed approaches that facilitate people's responses to concept and creative development work. Darren regularly brings his skills and experience to clients including Virgin Group, Bacardi-Martini Ltd and News International. Tim Blandford, Research Director Tim has extensive experience in positioning, concept development and advertising development work. He has conducted research around the globe for leading brands, and has conducted Pan-European studies for technology , beverages and other Consumer goods. He holds an MBA which is put to practical business use when considering the practical implications of findings versus strategy. Richard Atkinson, Research Director Richard has worked in qualitative research since 1997 and at 2CV for the last 6 years. He joined the industry following a Masters in research methods and whilst in the midst of a PhD on the role of brands in contemporary youth culture. In his time at 2CV Richard has specialised in contextual cultural projects, with work on identity and the internet for the BBC, trends in leisure for Sony, the future of music for Emap and the psychology of collecting for a major technology brand. For the last 3 years Richard has headed up work on the ROAR panel for Emap, C4 and The Guardian exploring youth trends & has recently prepared a paper on Opinion Formers from the latest wave of ROAR data. He has widespread experience of youth related research, working closely with brands such as Playstation; Kiss FM; Levis, Nike and Caterpillar footwear. Alex Nketiah, Research Director Alex joined 2CV in 2003. With his roots originally in youth research, Alex is well versed in working in some of the most accelerated market conditions, tackling challenging strategic issues and using more immersive and creative research methods for some of the biggest and most innovative brands across a number of global markets. In his 9 years in research Alex has worked across pretty much every consumer category from telecomms/technology, media, automotive, FMCG, fashion through to alcohol and soft drinks. His experience encompasses, NPD, deep proposition development work through to more contextual studies looking at broader consumer attitudes, mindsets and need states. Nancy Macdonald PhD, Research Director Nancy was previously a planner at DDB in New York, where she worked on the Hershey confectionery account. In addition, she spent time in the USA working as a freelance qualitative researcher. She has a thorough knowledge of markets either side of the pond. Her knowledge of youth culture also spans these countries, having conducted research for her PhD. on the graffiti subculture. This ethnographic study is now a book 'The Graffiti Subculture: Youth, Masculinity & Identity in London and New York': Palgrave/Macmillan, and is available from all good and not so good bookshops. Nancy specializes in ethnography and upstream contextual projects designed to identify innovation opportunity areas. Regular clients include Nokia, BBC Oxfam, M&S, TBWA. Dan Burgess, Associate Director Dan came to 2CV following several years in the music industry including heading up the international A&R department for Form Records in Singapore. Following this he pioneered a number of music based communication initiatives for brands including Levi's and Metz before getting hooked by worldwide weirdness and all things digital while helping launch one of the UK's first internet radio stations www.space.fm. Since joining 2CV in 2002 he has specialised in technology, music, mobile and new media research working globally on NPD and strategic projects for clients including Nokia, BBC and Virgin Group. A club DJ of 14 years he now spends most of his weekends mixing new recipes to feed his young son Findley. Amanda Anderton, Associate Director After graduating from the LSE with an MSc in Social Psychology, Amanda has gained over 6 years in qualitative research. Amanda spent her early years at RI Qualitative before going on to establish and head up the consumer insight arm of a small NPD agency, Wowco. Amanda has been with 2CV for 2 years now and has headed up both International and UK based projects for a broad range of clients. Most notably are Coca Cola, UKTV, Flextech, BBC, Department for Transport, EA, News International & WHSmith. Amanda's real interests lie in NPD, brand innovation and new positioning for communications. Amanda has been lucky enough to tie in her specialist skills with some fascinating briefs at 2CV, understanding teen risk and ground breaking work into drug driving amongst young adults for new communications strategy, investigating the world of gambling for creating a new TV strand & exploring the emotional value of fruit across Europe for a new soft drink development. Selena King, Senior Researcher Since joining 2CV at the beginning of 2001, having completed an MSc in Social Research Methods and Statistics, Selena has worked extensively with leading edge brands. She has experience of researching formers for Sony PlayStation and Interbrew, and she has assisted on both the Translucis and ROAR panels researching the attitudes and behaviour of 18-24 year olds. She has also conducted observational work in the on-trade, retail establishments and at festivals for clients such as Bacardi and PlayStation. Tom Marriage, Senior Researcher Tom joined 2CV in 2003 from Corporate Edge, where he worked in the new product development and branding department as a planner. In addition to research skills, he brings a keen understanding of strategic issues to the team. Work at 2CV has included a variety of projects: from understanding Kerrang! readers, positioning projects for Radio 1 and ethnographic projects with gamers for Electronic Arts to more conventional FMCG projects for the likes of Tetley Tea. Adam Hankinson, Senior Researcher Adam joined 2CV following 3 years as a Planner at TBWA\London advertising agency, working to develop marketing initiatives primarily for News International and Beiersdorf. Since joining 2CV in 2004 he has worked on brands including Nokia, Five, 3, Adidas, EA Games, Allied Domecq, as well as several global youth focused projects, researching motivations towards and changing attitudes and usage of fashion, technology and media. He is bi-lingual as he spent much of his youth in Ibiza, where his family has lived for over 30 years. As such has also enjoys moderating in Spain too. Felicetta Ortica, Senior Researcher Feli joined the 2CV team having previously worked for market research companies Periscope in Italy and Synovate in the UK. She has a wide knowledge of the European market and brings a valuable European perspective to our team. As a qualitative researcher, she has worked on behalf of some of the world's leading brands Sony, Nokia, Diageo, Unilever, Coca Cola, Mc Donald's, EA Sports and Nestle. She holds a CIM professional Diploma following a degree in foreign languages. Since working at 2CV she has worked with clients as varied as McDonald's, EA, Canon, Nokia, Sony, Adidas and Allied Domecq. Tamara Heller, Research Executive Tamara joined 2CV in 2004 after having previously worked for research agency RDSi and a long stint travelling the globe. Over the years she has worked for a diverse range of clients and is particularly experienced in the Charity/NFP sector ( working with organisations like CRUK, Oxfam, Amnesty International, Barnardos and Battersea Dogs and Cats Home), retail research (previous projects include working with M&S, Fat Face, Tchibo and Comet) and general lifestage research, most notably with mums and kids which has helped to postpone any brooding instinct she may have once had. Claire Hunter, Research Executive Claire joined 2CV in 2005 after graduating with a degree in Advertising and Marketing Communication from Bournemouth University. She was recently involved in an ongoing ESRC project at Chimera, the research wing of the University of Essex, on the Cultures of eBay. Claire has particular interests in strategic brand development and media audience research having worked on projects for the BBC, UKTV and Universal Music Group since she joined the team at 2CV. Sue Aitken, Business Development Director With extensive experience in marketing and marketing communications, Sue has worked on both the advertising agency and client sides of the fence. She started her career at Saatchi & Saatchi and then spent a number of years at FCB where she became New Business Director. Sue then spent a few years as Marketing and Development Director of Translucis (a subsidiary of Diageo) where, amongst other things, she appointed 2CV to run their ongoing youth panel, Grapevine. Sue joined the 2CV team in 2004. Laura Wiggins, Creative Support Since joining 2CV in 2001, Laura has been responsible for office management and supporting both qual and quant teams. She has since moved up the 2CV ladder into a creative and research support role, helping out on many projects including Electronic Arts, WH Smith, The Big Issue, Galaxy and News International. She also co-runs the viewing facility which opened in 2004. Top of page Quantitative team Doug Edmonds, Head of numbers Doug joined 2CV in 2000 to set-up the quantitative research department. Prior to this he worked for six years as an advertising planner for Leo Burnett (where he worked with Kellogg's helping them develop new product concepts for the Convenience food division) and then WCRS advertising (where he worked on BMW and Brylcreem). In the last year he has worked with Camelot, Electronic Arts, The Department for Constitutional Affairs, Sony Consumer Electronics, Starbucks, News International, Amnesty International and the BBC. Tanya Lay, Associate Director Tanya joined 2CV in 2004 from Research International following work on an international brand and advertising tracker for Western Union. Her research career started at TNS Superpanel where she worked for three years with Unilever. Since then she moved across to the IT and Telecoms sector at NFO, and worked on international brand positioning and advertising work for clients including Orange, Ananova, Ericsson, Xerox and 186k. After a year living and teaching in Peru she returned to research and RI. Since working at 2CV she has worked with DCA (Government), five, WHSmith, UNITE and Nokia to name but a few. Jane Goldthorpe, Associate Director Jane has over 7 years experience in quantitative market research. She spent 3 years at TNS where she was involved in Healthcare tracking and advertising studies and then joined TRBI to move into consumer research, where she worked in the advertising unit on brand and ad tracking studies and then in the youth research team. She has worked across a range of sectors and clients, including MTV, Vodafone, Inland Revenue and Diageo, and has worked extensively on evaluating experiential marketing campaigns. Jane also has an advanced certificate in marketing. Lynsey Showman Associate Director Lynsey has over 5 years quantitative research experience. After completing a degree in Human Geography at Birmingham University, Lynsey joined the Consumer Division at Research International on the Graduate Trainee programme and has worked for numerous large FMCG, media and luxury good clients both in the UK and Internationally. Since joining 2CV in September 2005 Lynsey has worked on a range of segmentation, brand health and advertising effectiveness studies, with a main focus on entertainment industries. Justine Lukas, Senior Researcher Justine joined 2CV after 7 years experience in the agency world, including research and brand consultancy roles. She has experience in both qual and quant research and has worked on wide range of project types such as brand positioning, NPD, communications, brand strategy, segmentation and satisfaction studies. Her experience covers both UK and international markets and over her career she has worked across sectors including pharmaceuticals, skincare, food & drink, telecoms, automotive, DIY, music, media and retail. A snapshot of clients include BAA, Hugo Boss, EA, GSK, Nokia, Dulux, VW, Unilever, Symrise, Scottish Courage, Universal Music, P&G and Emirates. Erik Kuylenstjerna, Research Executive Erik joined 2CV in November 2004 coming from Market-Viso, a full service Market-Research agency located in Stockholm, Sweden. At Market-Viso Erik worked on a wide range of IT and Telecom related projects ranging from market potential and IT-user satisfaction to IT-expenditure tracking. He worked together with companies like Dell, SAP and Alfa-Laval. Recent studies at 2CV have included work for Future Publishing, EA and Unite Student Accommodation. Åsa Lundström, Senior Researcher Åsa joined 2CV in January 2006, having worked in the research industry for four years. A Psychology graduate at the University of Leeds, Åsa started off as part of the Industrial Psychology Research Group at the University of Sheffield and was then part of the research team at Brahm, a full communications agency based in Leeds. Experienced in both qualitative and quantitative research, Åsa has worked within a variety of sectors including finance, FMCG, retail, B2B, foodservice and the public sector and for a selection of companies including Nestle, Budweiser, Kellogg's, Iceland and NatWest. Top of page Fieldwork team Colin Butcher, Quantitative Field Director Colin joined 2CV in 2004, establishing their nationwide quantitative field operation. With 10 years industry experience he has a sound understanding of quant field management and the various methodologies employed. His skills further include sampling, questionnaire design and data processing management. His background prior to research is in the design and implementation of Quality Assurance procedures for the construction management industry, the knowledge of which he still continues to apply nowadays. Alison Dunn, Field Manager Alison has worked within the industry for the last 10 years, with roles as an interviewer, in a supervisory role and in field project management. She joined the 2cv team from TRBI in May 2000. Since then she has co-ordinated all qualitative fieldwork and logistics for all internal research projects, both in the UK and internationally. Alison ensures the smooth running of studies and correct specification of respondents in samples and is trained to MRS standards in recruitment and recruitment supervision. Sally Fairall, Field Manager Sally joined 2CV to head up the independent external recruitment with 2CV fieldwork. Her appointment follows 20 years within the field management industry - initially as an interviewer and progressing through to Field Manager. This gives her an unrivalled understanding of how the qualitative recruitment business really works. Sally brings this wealth of experience to 2CV fieldwork, which has been set up by popular demand, in order to deliver a client friendly, high quality recruitment service to the wider marketing and research industry. Claire Sullivan, Field Manager Claire graduated in 1998 with a degree in English Literature and Politics after which she worked in retail for 3 years. Claire has worked her way up from a Trainee Field Executive in both Quant and Qual field management. She is a member of the MRS and works to their standards. Emma Jordan, Field Assistant Emma joined 2CV fieldwork to help with the set up and everyday running of the company. She soon proved to be a valuable asset and when promoted to Field Assistant, her previous experience working in the retail sector and with GVE fashion design, dealing with their accounts and out workers, gave her patience, attention to detail and enormous insight when dealing with the recruitment teams. She is now an integral part of the 2CV fieldwork team and delivers a high standard of field management and recruitment service on all projects. Akhtar Katon, Fieldwork Co-ordinator Akhtar joined 2CV in May 2005 and is responsible for ensuring that face-to-face fieldwork is correctly allocated and conducted, that questionnaires are correctly formatted and coded and that our database of our national fieldforce is complete and up-to-date. Top of page Viewing team Maia Mackney, Viewing Facility Manager Maia has only recently joined 2CV and is reponsible for the smooth running of both our studios. Maia recently graduated from Drama School and is pursuing an interest in acting in addition to working for us. Carol Ann Hannon, Client Services Carol Ann joined 2CV to provide client services to larger clients. Her role is a client facing one acting as a primary point of contact for clients to access the range of services 2CV now provide from fieldwork through quantitative and qualitative research. She also combines this role with helping to run both our studios. Top of page B2B team Tim Blandford, Research Director Tim has extensive experience in positioning, concept development and advertising development work He has conducted research around the globe for leading brands, and has conducted Pan-European studies for technology, beverages and other Consumer goods. He holds an MBA which is put to practical business use when considering the practical implications of findings versus strategy. Mark, Ward Associate Director Mark brings twenty years experience from working with ITV and BBC. This was followed by a period working in the Far East establishing a major new digital satellite broadcasting business. He holds an MBA and has worked with IBM Consulting in the areas of strategy and business transformation. Mark has provided an intellectual perspective to projects as varied as new business investment, technologies and marketing communications. And as a chartered designer with a BA in fine art he has a passion for working with design and new media. Top of page Support team Alison Drake, Financial Controller Alison joined 2CV in November 2002. With over 17 years post qualification experience in a number of large multinational corporations, her role covers all aspects of 2CV finance, ensuring the integrity of all of our financial records and results. She provides vital management information to the rest of the 2CV management team supporting the continued growth and success of 2CV. Janine Heward, Accounts Assistant Due to the increase in the client base and subsequent work involved, the accounts department has evolved to meet this demand. Janine joined 2CV in June 2004 to assist the Financial Controller in the day to day running of the accounts. Amongst other services, Janine provides a 'best in class' payroll system for a national network of over 600 fieldwork recruiters and managers. Clive Brookbanks Senior, Project Facilitator Clive joined 2CV in 2003 and heads up our IT department while also working closely with our researchers and clients on any technology based projects and other projects that require in-house editing or web streaming. Clive has an amazing ability to know everything there is to know about technology without boring anyone. Carol Ann Hannon, Client Services Carol Ann joined 2CV to provide client services to larger clients. Her role is a client facing one acting as a primary point of contact for clients to access the range of services 2CV now provide from fieldwork through quantitative and qualitative research. She is dedicated to service excellence and brings a wealth of experience as an Account director for a number of top 50 ad agencies including GGT. Maia Mackney, Office Manager/Hostess Maia has only recently joined 2CV and is responsible for getting the team from A to B and dealing with any problems along the way. She handles suppliers daily and will also be co running the viewing facility, which opened in 2004. Maia recently graduated from Drama School and is pursuing an interest in acting in addition to working with us. Top of page 2CV Research Qualitative research Two of the most popular and iconic drinks in the world are black Now advertising copywriters aren't typically the greatest fans of market research (and frankly if we had to sit in a darkened room watching strangers dissect our work - 'God that slide about being time poor again, how clichéd' - I'm not sure we would be quite so perky about focus groups). But when in a recent documentary Steve Henry asks whether Coke or Guinness would 'get through' market research, he raises a genuine and provocative question: Is research really useful in helping businesses make innovative, impactful products and communication? Predictably, as this is more sales pitch than suicide note, we believe yes. But we recognise that this is a challenging business. We continually re-evaluate and develop the way we carry out research - using ethnography cultural analysis, idea generation and innovative real life techniques (www.roar.org.uk/press51.htm) to get more subtle and realistic insights. Our wide experience of the business world (media and strategic planning, new media, A&R, MBAs) means we understand the broader context into which research has to fit. It isn't as straightforward as asking people what they want; but it's a lot more interesting. Guinness or a Coke anyone? Top of page Quantitative Research Numbers don't have to be scary We combine a passion for numbers with a love of problem solving to create a better understanding of market and consumer dynamics. In other words: we solve business problems with numbers. But because not everyone likes numbers (as much as we do), we trade the scientific for the creative to bring our findings to life without endless graphs, pie-charts and venn diagrams. We only tell you interesting things. We create a story in our presentations around the objectives, not the questionnaire. If a cross-break doesn't add to the story we won't present it. We understand the marketing process so can take our analysis one-stage further, offering the marketing implications of the data, not just presenting the data itself. We answer complicated problems and communicate the findings simply. We also do the simple things well. Our work is a mix of tracking and bespoke ad-hoc projects. The latter means that we are regularly challenged to design and implement innovative methodologies. Great teamwork with our qualitative colleagues allows us to seamlessly merge qualitative with quantitative findings to deliver a truly unique blend of insight and strategic advice Top of page B2B Research Effective research is an investment CV business-to-business travel the globe interviewing CEO's, IT managers, journalists, politicians and opinion formers on a wide range of topical business and social issues. They're mainly high net worth individuals too. It's part of our mission... Life would be simpler if you knew how things would turn out before you acted: it would eradicate risk and failure. We don't have all the answers, but we can research most of them with the same result: reduced risk and high success rates. We get straight to the point and tell you what really matters to your business, be it product development or communications strategy. How come we're able to do this? Because we are an approachable, flexible and articulate team with a background in business consulting combined with practical commercial experience and academic study (MBA qualified.) We understand business issues from both sides: big business and small business. After all, most of our clients are big and we are small. More importantly, we are an agile business - one that responds to your issues with intuition - gut feel that is rooted in thorough, precisely-targeted research. Oh and by the way, as we've been around 2CV for a long time, we incorporate into business to business projects all the groovy methodologies that the rest of the qualitative team practise. So if you need a fresh perspective and the low-down from the business arena, we're the company for you. Top of page Ethnographic research Windows on the world As the market gets increasingly cluttered with agencies offering a smorgasbord of services, it becomes harder to know who does what - and, more importantly, how well they do it. This is especially true of Ethnography - a methodology which 'put simply', involves observing people. Anyone can claim they do it. Yet real distinction lies in analysis. Trained ethnographers know how to tease out strategic implications from rich and textured findings. We do an enormous amount of ethnographic work at 2CV. Our approach has been shaped by extensive commercial experience, and formal academic training. Many of our team come with post-graduate backgrounds in social sciences, some having specialised to doctorate level. 2CV offers you the ethnographic expertise to help you push your brand into new and profitable territories. Top of page Global research There are more than 2000 different languages in the world Ridderstrale & Nordstrom in their book Funky Business state '3000 million people want to have what most Westerners already have – and they want it now... they will only buy from organisations that are compatible with the values of their 'tribe' – those who share the same vibe. If this is the case, what is the scope for your brand? A host of high-achieving companies (EA, Canon, Nokia, Sony, HSBC, Virgin, Coca Cola McDonald's & Greenpeace to name a few) continue to trust 2CV to answer comparable strategic questions. But why ask 2CV? The world is made up of 193 countries, countless languages, and a wide variety of cultures but this is of little use to you or your business strategy unless accurate perceptions about people and their needs can be applied to your competitive advantage. Years of wide-ranging international research has given us an insight and expertise that can inform or streamline your business plans. We aggregate our experience to identify trends – this helps with the formulation of the best possible methodologies, maximising your budget and reducing research timescales. We don't syndicate research. In many countries we conduct the research ourselves, or we personally brief a local trusted agency, most of whom we've worked with for many years. We ensure they are exactly in tune with the research objectives; we train them in our methodologies and this ensures a consistency in the style of research and absolute trust in the findings. Seamless project management allows clients to relax and enjoy the process. The debriefs are good too; resounding applause is not uncommon. We've been to most countries for work or pleasure, so there is always someone on hand in our multinational team to give you a point of view - be it about Shangai or Mumbai, just give us a call: the exception is outer space, but we have been asked to pitch for a project for Ariane the European Space Project, so you never know... one for Major Tom? 2CV - your global interpreter. Top of page 2CV Fieldwork Quality control Recruiting the right people for focus groups underpins the research industry. It might not be glamorous but done well, recruitment can allow brands, products and companies to soar. That’s why we hand-pick the expert recruiters we work with. We brief them directly to ensure quality and avoid miscommunication. We're involved in every aspect of the process from progress chasing and client feedback to pre-group checking and post-research reviews. In fact, 2CV Fieldwork was set up due to pressure from clients and fieldwork buyers to provide the same level of recruitment excellence they'd experienced from 2CV Research. Top of page 2CV Viewing What's your view? Located in the heart of Covent Garden, 2CV viewing is a fresh, dynamic and professional environment in which to view group discussions, in-depth interviews, workshops and brainstorming sessions. Our two spacious, state-of-the-art studios can accommodate up to 16 clients and offer a cutting-edge, comprehensive service, including: - Advanced video conferencing on 42” plasma screens - Wide-angled camera spanning - DVD and VHS recordings - Gourmet delights of the area’s finest restaurants and cafés, delivering anything from finger-food to 3 course meals. And thanks to our in-house post-production team, we can provide live studio broadcasting so you can view groups from your laptop, anywhere in the world. Top of page Our work Client list Entertainment and Leisure EA PlayStation 2 BBC five Radio One UKTV Universal Kiss FM Buena Vista Home Entertainment Carlton Alton Towers Thorpe Park BBC/Glastonbury Euro 2004 T in the Park Telecomms and Technology 118 118 3 02 BT Nokia Canon Microsoft Publishing and information The Guardian News International Emap Yahoo Food and drink Bacardi Beefeater Gordons Johnnie Walker Malibu Becks Galaxy Stella Artois Tennents Tetley Coca-Cola Minute Maid Oasis Red Bull Tango Pret a Manger Kellogg's Masterfoods McDonalds Starbucks Toiletries and skin care Aveda Elida Faberge Charity and social research Amnesty International The Big Issue Comic Relief Battersea Dogs and Cats Home Cancer Research Cafe Direct Oxfam Think! (Department of Transport) Automotive BMW Mini Retail Marks & Spencer Prudential WH Smith Virgin Fashion and clothing adidas Fat Face Nike Top of page Case studies Tuning the BBC to young people Helping Auntie reconnect with 16-34 year olds Taking MP3 to the masses Identifying the market for Sony MP3 players Beyond Advertising Identifying how non-traditional communications channels can be used to bring brands to life, and how we can measure the effects. Innovative methodology to measure innovative media Developing new techniques to assess the performance of interactive TV ads Power to more of the people Identifying the barriers to voting amongst ethnic minorities Levelling the playing field. Bringing women into gaming Identifying the barriers and opportunities amongst potential women video gamers Connecting with the Mass Affluent Developing a new global proposition for HSBC Premier Music on the move Exploring the mobile music context to inform Future strategy for Nokia Making connections Developing future BBC strategic initiatives for young audiences Future Shopping Exploring the future of music retailing and how to improve working life for Virgin call centre representatives Why we watch what we watch Understanding the dynamics of television affinity for UKTV Getting inside the gamers' minds Segmenting the UK game market for EA Bringing ice tea to the masses Developing ice tea propositions for Tetley tea Understanding the male bonding moment Exploring the minds of males and looking for NPD alcohol ideas The psychology of collecting Understanding drivers to predict future needs within the digital realm Tea Truths Looking for creative insights by exploring the role of tea in people's lives and social relationships to inform CDD Helping Mum Looking at kids differing fashion needs and drivers to advise M&S on tailoring, design and marketing for a kids fashion brand Risky business Creating a teen road safety communications strategy for THINK! (Department of Transport) Levelling the playing field Exploring the area of women and gaming to inform EA on how to bring women into gaming 118118 The Number Objective to understand the yet to be created directory enquiries market and develop a launch strategy:  research to develop a brand positioning, launch creative and media.  Result, the most effective new brand launch ever and IPA Effectiveness Gold winner for the commissioning agency. From beyond the grave Exploring the role of legacy giving within the charity landscape and developing future strategies for Battersea Dogs and Cats Home The Pen is Mightier Getting inside the minds of Amnesty Journal readers to enhance and develop future strategy Understanding the Urban consumer Uncovering design and marketing opportunities for a sportswear manufacturer Understanding Emerging Connections Using ethnography to help BT to understand people's connections in a constantly evolving world. Top of page Client testimonials The team at 2CV have been an integral part of our business for over 4 years. This has been achieved by their high quality inputs at the outset of projects and consistently excellent debriefs. Research that is commissioned with them benefits from an often uncommon duality - creativity and a safe pair of hands. We are big fans. Mark Holdsworth, Business Development Manager Bacardi Brown Forman Brands 2CV completed a major piece of work looking at young audiences and how the BBC could better connect with them, and it was absolutely fantastic.They are really insightful, passionate, and lovely to work with Gail Gallie Head of Youth Marketing BBC The most thought-provoking research we have David Patton, Marketing Director SCEE (now Marketing Director Sony Europe) I was delighted with the way 2CV aided our team in the generation of ideas at a recent Virgin Customer Service forum. 2CV delivered a lively and entertaining multimedia debrief that fuelled the imagination of the audience by tapping into new and pertinent insights. The brainstorming session was facilitated in a very Virgin way - with skill, care, and a sense of fun! Catherine Salway, Group Brand Manager Virgin Management I've worked with 2CV for several years on projects for various clients in the UK and across Europe. What sets 2CV apart from many other agencies is their ability to go beyond simply reporting research findings and taking it a step further by contributing towards the strategic and creative development of campaigns. Rather than tell us what all the problems are, they actually come up with suggestions and solutions. Toby Pschorr, Group Account Director, BBH 2CV's work on the psychology of driving gave us rich and unexpected insights into the human emotions and social rituals behind an everyday subject. More importantly they gave us the stimulus and direction for an innovative business response. As a company they bring the kind of psychological depth of understanding that typical market research lacks, but also a practical business-friendly approach to shaping the research findings into ideas that my teams can actually use. Michel Coulon, Senior Consumer & Market Insights Manager The best research we've ever had. Stuart Williams, Publishing Director, Emap Performance So clear, simple and yet insightful. Brilliant! Andrea Daniels, Research Manager, Specialist Factual (BBC) 2CV really go the extra mile. They listen, understand and then immerse themselves in what we are looking to understand, so much so that in no time at all they began to feel part of the team, which also means we don't lose efficiency through a false client/agency relationship. Their innovative approach has also meant that we often receive a whole load more learning's than we originally expected. Above all we've found their reporting to be easily and directly actionable, critical in an industry such as ours which moves incredibly quickly so you need to be able to act upon these learning's before someone else does! Damian Dinning, Manager - Customer Understanding - Nokia Multimedia Top of page Contact 2CV Research 34 Rose Street London WC2E 9EB Tel 020 7655 9903 Fax 020 7655 9901 Email mail@2cv.co.uk Web www.2cv.co.uk Top of page © 2CV Research 2006 Design: Agitprop